The Problem
Adult learners were unfamiliar with the Slack app and how to join a community.
The Solution
The visual elements of a video would help walk them through the process of joining a community. I wrote the script which included brand language, a female host, and pop culture references. The company is a female-owned business and they requested these needs at the beginning of the process.
Responsibilities: Needs Analysis, Content Writing, Script Writing
Tools Used: Microsoft Word, PDF, Stock Photos
The Script Writing Process
I worked with the marketing team to go over brand language. They use light-hearted and fun-filled language in all of their marketing materials. Additionally, the client wanted references to pop-culture and stock photography that included females.
I did additional research to find out everything about the Slack app and its functionality. I also researched and included their best practices when joining a community.
Media
I made sure to include screenshots of the Slack interface so they would be included when creating the video.
Step-by-step instructions from clicking the “Channel” browser to adding an introduction were also included.
I also included a host named “Belinda” to serve as the spokesperson for this video lesson.
Video Feedback
Adult learners enjoyed the pop-culture references and stated that it “made them laugh while learning.”
Feedback also included comments on how easy it was to follow along and do the steps on their own.